Boots features Sex and the City trailer in TV ad

Warner Bros. is partnering with high street health and beauty retailer Boots for the release of Sex and the City 2.

Boots is launching a television advertisement to promote its partnership as the official health and beauty retail partner of the film, starring Sarah Jessica Parker, Kim Cattrall, Kristin Davis, Cynthia Nixon.

The 30-second ad, created by Mother, includes a teaser trailer of the film and then shows four women getting ready for a summer night out.

It uses the “Here come the girls” soundtrack Boots has featured on its TV ads for the past year.

The campaign will be supported in-store with merchandise and point of sale material featuring the New York skyline and the film’s logo alongside three for two offers on beauty brands and Boots own brand products.

Elizabeth Fagan, Boots marketing director, says: “The Sex and the City 2 franchise resonates deeply with our customers. The association reinforces Boots as being the perfect one-stop-shop for a range of great value summer beauty products and expert advice, all designed to make our women look and feel good.”

Debenhams has also partnered with the sequel as the film’s official retail partner, to push its fashion credentials.

Brands including Diet Coke, Cadbury, Kellogg and Max Factor are also investing in cinema advertising around new release Sex and the City 2.

The second spin-off film from the TV series opens on 28 May.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here