Engine buys i-level’s social media arm Jam

Engine Group has acquired Jam, the social media unit of media agency i-level, which yesterday announced it had gone into administration.

The 20-strong Jam team, including MD Alex Miller, head of strategy Jamie Kenny and director Richard Costa-d’sa, will all be moved to Engine.

Jam will continue to service existing clients, which include Comet, Next and Orange, while working on campaigns alongside the agencies in the Engine group, such as WCRS and Altogether Digital.

Peter Scott, chairman and joint CEO of Engine, said, “The business has a strong client base, working with a range of major brands. Jam’s service will continue seamlessly now the team is part of Engine. Working alongside Engine teams that are expert in advertising, direct marketing, PR, sponsorship, content and much more, Jam will deliver cutting-edge social media activity as part of highly creative integrated campaigns.”

Miller said, “The swift transfer ensures there’s absolutely no gap in Jam’s delivery to clients. In fact, we can now offer them a stronger and broader service.”

Yesterday i-level announced it had gone into administration, three months after losing the multi-million-pound Central Office of Information online media account (nma.co.uk 5 May 2010).

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here