Morrisons sees sales growth slow

Morrisons has reported a slowdown in sales growth to just 0.8% in the 13 weeks to 2 May.


The figures are sharply down on the 6% growth rate it achieved in the year to the end of January.

However, the supermarket group says it is confident in its performance and says it continues to outpace its rivals and see a record number of customers.

In an interim statement the company says: “In a challenging environment for the consumer we have continued to invest for the benefit of our customers. Our keen pricing, supported by eye-catching and innovative promotional offers, has again proved successful, as consumers have continued to search for value.”

“We welcomed record numbers of customers into our stores, confirming the continuing appeal of Morrisons as the Food Specialist for Everyone. As expected, commodity prices have continued to ease, resulting in the virtual elimination of food inflation and lower market growth. We are satisfied with our sales performance, which has continued to outpace the market despite facing tough prior year comparative numbers.”

Morrisons recently appointed Dalton Philips, a former Wal-Mart executive, as its new chief executive.

Its former chief executive, Marc Bolland, who left the company in December, has just taken up his new post running Marks and Spencer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here