Nike targets 40% revenue growth by building brands

Nike aims to grow revenue by 40% over the next five years by opening more branded stores and increasing sales of its master brand and portfolio brands such as Converse and Umbro.

Nike campaign
Nike campaign

The sportswear company says it wants to grow revenue to $27bn (£17.8bn) by 2015. Nike posted revenue of $19.2bn (£12.72bn) in its last full fiscal year.

Unveiling the company’s “global growth strategy” at a conference for investors, Mark Parker, president and chief executive of Nike, says it aims to “build, fuel and accelerate the power” of its portfolio.

Nike says it wants to grow revenue for its main brand, which accounts for about 85% of its total revenue, in developed regions – North America, Western Europe, and Japan – by $3bn (£1.9bn) to $3.5bn (£2.3bn) by the end of 2015. It expects “low double-digit growth” in developing markets.

Plans to open 250 to 300 new Nike-branded stores worldwide over the next five years were also unveiled.

In addition, the company says it wants to double revenue for its Converse brand by 2015.

The sportswear firm has invested heavily in marketing this year to tap into enthusiasm for the World Cup in South Africa. Although not an official sponsor, it supplies boots to players including Wayne Rooney and team kits for the US and Brazil. .

Umbro, as England’s kit maker, also recently launched a campaign featuring indie band Kasabian

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here