Created from English heritage recipes, Silver Spring’s 1870-premium range of mixers are a collection of classic drinks which feature traditional flavours such as ginger ale, bitter lemon and lemonade.
Silver Spring 1870 marketing manager, Iolanda Hudson says: “The next year is going to be a very exciting time for 1870 and we feel our association with Guards Polo Club is the perfect alignment and will offer the brand fantastic exposure over the next few months.”
Guards Polo Club marketing and sponsorship manager, James Turner adds: “We are thrilled to have Silver Spring 1870 on board as a corporate partner. They have such a great range of drinks – we are really looking forward to working with the team and establishing a solid partnership.”
Embracing the 1870 traditional mixers spirit of ’always mixing with the best’, Silver Spring 1870 will be working closely with Guards Polo Club throughout the season on a number of additional partnership opportunities to strengthen 1870’s position as a premium mixed drink.
Guards Polo Club is Europe’s leading polo club and home to many of the world’s major matches throughout the polo season. During the season, the premier official tournaments are The Queen’s Cup, Royal Windsor and the Archie David, all of which take place in June. In July each year, the Club is host to the Hurlingham Polo Association’s International Day, which is the largest spectator polo event in the world.
The Silver Spring 1870 brand will be visible in several ways throughout the season and will be sharing the corporate sponsors ’ platform with an exclusive list of premium brands including, Audi, Bose, Ivan the Terrible Vodka, Kinnarps and Westbury Hotel.
Silver Spring 1870 managing director, Neill Cotton says: “Selecting Guards Polo Club as the first ever corporate sponsorship deal for 1870 was an easy decision. The sponsorship offers many different platforms for brand exposure to our key target markets.”
“We have many branding and marketing developments in the pipeline for 1870. Our association with Guards Polo Club is just the start of several business partnerships planned for the brand over the next twelve months and we are confident that each will engage with our consumer in a direct and successful way.”