Suzuki to sponsor MTV Europe Music Awards

MTV Networks International has signed Suzuki as its latest pan-European sponsor for its annual Europe Music Awards (EMAs).

Beyoncé
Beyoncé

The company’s parent company Viacom has signed a deal with the automotive firm to feature in the event’s fully integrated pan-European marketing campaign, which will begin in the next few months to signal the run-up to the event.

The EMAs will take place in Madrid on 7 November and will be aired live to 214 million homes in over 40 countries.

Suzuki will be featured on all promotional activity in the build up to the Awards ceremony, including on-air billboards, all marketing and press materials, presence on the dedicated MTV EMAs microsite, as well as on the ground activity in Madrid.

Minoru Amano, president of Suzuki International Europe, says: “The MTV EMAs are the perfect fit for us and Suzuki’s Way of Life philosophy, emphasizing our core brand value – excitement.”

“This partnership reflects a mutual commitment to work together in non-traditional ways enabling us to tap into MTV’s creativity and strong bond with youth audiences and to give a big boost to our brand awareness throughout Europe.”

Antonio Canto, SVP Europe, Viacom Brand Solution International, adds: “With Suzuki, we have found a partner with a strong brand and appealing product line-up. This year’s MTV EMAs sponsor offering presents Suzuki with unparalleled integrated marketing opportunities to reach their core demographic across all platforms.”

“With its unrivalled connection with Europe’s youth audience, its credibility and sheer brand power, the MTV EMAs offer Suzuki the ultimate vehicle to engage with young people in a targeted and powerful way.”

Last year’s awards were held in Berlin and hosted by singer Katy Perry. Sony Ericsson, The Beatles Rockband and Dell sponsored the event.

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