T-Mobile searches for customers to front TV ads

T-Mobile has unveiled its latest advertising campaign, which will seek members of the public to reveal the theme for their perfect night in.

The new TV ad, will be premiered during Britain’s Got Talent on Saturday night, and features a call to action for people to star in ads to promote Night In, its latest loyalty offer with Blockbuster.

Under Night In, T-Mobile customers can rent a game and a movie or two movies for two nights, grab some Blockbuster popcorn, sweets and a bottle of soft drink – all for £5.

The ad, created by Saatchi & Saatchi London, encourages people to submit audition films to star in future “Night In” ads, which are being filmed over the coming months.

Those wanting to star in the ads need to upload a video audition where they invite friends and family over for a “Night In” on YouTube. The best invites will be selected from the submissions, with those picked then having their Night In brought to life and filmed for TV.

Lysa Hardy, head of brand and communications at T-Mobile UK, says: “As the company that got people dancing in Liverpool Street Station and then held a mass sing-a-long in Trafalgar Square, we’re proud of our history in getting customers to be involved in our ads. We’re now really excited to hand over the reins of our advertising to them, letting them be the stars, so they can invite their friends round to enjoy our Blockbuster Night In offer. It’ll be amazing to see the results.”

T-Mobile’s Night In campaign runs throughout the summer, with each advert featuring at least one real customer. The TV advertisements will be supported by print and outdoor.

Night in follows the success of the Liverpool Street Station and Trafalgar Square flash mob ads, as well as an ad challenging a real-life aspiring musician to form a superband.

T-Mobile UK announced it would merge with Orange in September last year, formalising the deal in November and winning approval earlier this year. The brand will remain for at least another year with discussions underway on how the two companies should work together.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here