In May 2009, BAA and JCDecaux decided to renegotiate their existing contract because of shake-ups in the airport owner’s portfolio It has been forced by the Competition Commission to sell off Gatwick.
JCDecaux reaches 60% of the UK’s airport audience and the airports see 65.9 million passengers a year. Heathrow accounts for 30% of UK air travellers, and will be central to JCDecaux Airport’s advertising proposition.
This contract cements JCDecaux’s leading position in airport advertising which includes 7 of the top 10 airport hubs: London, New York, Paris, Los Angeles, Dallas, Shanghai and Beijing.
The outdoor operator won the potential eight year contract after a competitive tender.
JCDecaux currently operates advertising concessions in 163 airports worldwide, providing advertisers with a potential audience of 1.1 billion passengers a year.
Hugh Fenn, commercial services director, BAA Heathrow says, “BAA and JCDecaux Airport have had a highly successful partnership for many years and this relationship has seen the development of an extensive media estate across BAA. Our renewed partnership will continue to focus on improving the customer experience through the use of new technology, providing increasingly flexible opportunities for our media partners and further enhancing the digital estate.”
JCDecaux has just posted Q1 results showing a 14.7% rise in revenues.
Steve Cox, former outdoor marketing director joined JCDecaux Airport as marketing director replacing Richard Malton.