BAA hands ad contract to JCDecaux

Airports operator BAA has awarded JCDecaux Airport the advertising franchise contracts for Heathrow, Heathrow Express, Aberdeen, Edinburgh and Glasgow airports.

JCDecaux Airport advertising

In May 2009, BAA and JCDecaux decided to renegotiate their existing contract because of shake-ups in the airport owner’s portfolio It has been forced by the Competition Commission to sell off Gatwick.

JCDecaux reaches 60% of the UK’s airport audience and the airports see 65.9 million passengers a year. Heathrow accounts for 30% of UK air travellers, and will be central to JCDecaux Airport’s advertising proposition.

This contract cements JCDecaux’s leading position in airport advertising which includes 7 of the top 10 airport hubs: London, New York, Paris, Los Angeles, Dallas, Shanghai and Beijing.

The outdoor operator won the potential eight year contract after a competitive tender.

JCDecaux currently operates advertising concessions in 163 airports worldwide, providing advertisers with a potential audience of 1.1 billion passengers a year.

Hugh Fenn, commercial services director, BAA Heathrow says, “BAA and JCDecaux Airport have had a highly successful partnership for many years and this relationship has seen the development of an extensive media estate across BAA. Our renewed partnership will continue to focus on improving the customer experience through the use of new technology, providing increasingly flexible opportunities for our media partners and further enhancing the digital estate.”

JCDecaux has just posted Q1 results showing a 14.7% rise in revenues.

Steve Cox, former outdoor marketing director joined JCDecaux Airport as marketing director replacing Richard Malton.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here