Birds Eye appoints Glue to set digital strategy

Birds Eye has appointed Glue London to manage its digital account.

The creative agency will develop the brand’s UK digital strategy, with particular focus on social media.

Angus Peterson, Birds Eye central and corporate general marketing manager, said, “We’re delighted to have appointed Glue, which proved its strategic and creative prowess in the pitch process. We’re looking forward to working with the team to help deliver our digital vision.”

Glue London won the digital creative account for cider brand Magners earlier this year (nma.co.uk 4 January 2010).

Aegis digital agencies de-construct and Anorak merged into parent company Glue London in January (nma.co.uk 13 January 2010).

This story first appeared on newmediaage.co.uk

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