Charity teen volunteers appoint Baber Smith to handle ad account

Teen volunteers at Brook, the sexual health charity, have appointed marketing communications agency Baber Smith to handle its integrated marketing account.

brook logo
brook logo

The agency was appointed following a competitive four-way pitch. Brooke approached the pitch process in youth focussed manner as it has traditionally developed its creative campaigns with young people.

Rather than pitching to Brook’s marketing team, the four agencies pitched to a committee of Brook teenage volunteers, who had the final say on which agency was appointed.

The teen volunteers wrote the creative brief for the pitch with the help of Brook’s marketing team.

Baber Smith will be create an integrated awareness raising campaign targeting under 25 year olds. It will launch in June and include press, outdoors, online, PR and retail partnerships.

Jules Hillier, Brook director of communications, says: “It’s important that our marketing resonates strongly with our under 25 year-old audience, so what better way of ensuring this than by entrusting our fantastic volunteers to handle the pitch process. We were presented with some brilliant concepts and ideas, so it’s credit to Baber Smith’s creative team that they came out on top.”

Brooke provides free sexual health services and advice for young people in the UK and aims to help them make informed, active choices about their personal and sexual relationships.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here