E.on returns to TV with energy saving campaign

E.on is returning to TV with a campaign to encourage customers to think about and reduce energy use and support the launch of its Energy Fit Starter Pack.

E.on campaign

The utility’s company says research from its customer panel has revealed that customers want tools and tailored information to help them reduce energy use so it is making The Energy Fit Starter Pack available to all customers.

It includes an energy monitor, which allows people to instantly see their electricity use and track what they are spending and computer software so that customers can track their ongoing use.

The “energy fit” campaign follows on from the illustrated “Why?” campaign E.on has been running since last year to encourage debate over energy use by asking the question “Why would an energy company want me to use less energy?”.

The campaign has been created by DLKW. MediaCom handled media buying. It breaks on Saturday 15 May.

Catherine Woolfe, head of advertising and brand strategy at E.on, says: “This is not just another energy monitor giveaway. It marks the start of an ongoing engagement with our customers that will help them become energy fit by ensuring they understand exactly how and where they’re using energy, and keeping them motivated so they can cut the amount they use even further.”

Rival energy firm EDF Energy is also understood to be reviewing its European advertising agencies with a view to reassess its sustainability strategy.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here