Ex-Unilever marketer joins Nectar

Nectar, the loyalty scheme, has appointed ex-Unilever marketer James Frost as marketing director.

Frost will replace John Sheekey who is joining Moneysupermarket.co.uk.

Frost will be responsible for all Nectar brand activity and will oversee customer marketing, partnership marketing, the Nectar website, public relations and strategic planning divisions.

Previously, Frost was as European brand director for Unilever laundry brand Persil.

John Sheekey will remain at Nectar until the end of May to ensure a “smooth transition”.

Nectar managing director, Jan-Pieter Lips, says: “I am delighted to welcome James to Nectar. He brings a strong background in brand marketing, and an enthusiasm for a new challenge. His leadership will enable the team to continue our strategy of making Nectar even more customer-led.

In February, Nectar, which is endorsed by Sainsbury’s and Homebase, overtook Tesco’s Clubcard with more cardholders than its rivals.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here