Airmiles appoints Albion to develop new campaign

Airmiles, the travel reward scheme, has appointed integrated agency Albion as its lead creative agency to develop a new campaign.

Airmiles logo
Airmiles logo

Airmiles partners with brands such Tesco, Shell and Lloyds TSB and is part of The Mileage Company, owned by British Airways.

Albion will help develop Airmiles’ communication strategy through an integrated advertising campaign, as well as evolve the customer experience online. The agency already works with Air New Zealand.

The pitch was organised by Agency Assessments and the campaign is due to roll out in 2010.

Airmiles has worked with Partners Andres Aldridge on recent campaigns, including the 21st anniversary celebrations

Rahul Patel, Senior Brand Manager, Airmiles says: “More and more customers are realising that belonging to a reward programme like Airmiles allows them to get the most out of their money.

People are particularly attracted to getting free flights just by spending in the place they would usually spend like Tesco or Shell. We are really looking forward to working with Albion to find compelling new ways of talking about the Airmiles proposition.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here