They agency will work with the L’Oreal-owned company in producing meaningful and relevant messages about the brand.
Philip Clough, Global Brand and Innovation Director for The Body Shop says:
“As the original natural and ethical brand, The Body Shop is a global benchmark in below-the-line communications – whether through our innovative products, commitment to our core values or our trail-blazing campaigns.
“Our communications need to help us in our mission to make a real difference in everything we do and we are delighted to have McCann London on board as a strategic partner.”
Last year, The Body Shop joined forces with MTV’s Staying Alive Foundation to launch a website to support a joint ’say yes to safe sex’ campaign.
The Body Shop appointed Leagas Delaney to work on global communications in August 2007 but brought its advertising in-house in January 2009.