Body Shop brings in McCann to work on the brand

The Body Shop has tasked McCann London with helping to develop its strategic brand communications.

They agency will work with the L’Oreal-owned company in producing meaningful and relevant messages about the brand.

Philip Clough, Global Brand and Innovation Director for The Body Shop says:
“As the original natural and ethical brand, The Body Shop is a global benchmark in below-the-line communications – whether through our innovative products, commitment to our core values or our trail-blazing campaigns.

“Our communications need to help us in our mission to make a real difference in everything we do and we are delighted to have McCann London on board as a strategic partner.”

Last year, The Body Shop joined forces with MTV’s Staying Alive Foundation to launch a website to support a joint ’say yes to safe sex’ campaign.

The Body Shop appointed Leagas Delaney to work on global communications in August 2007 but brought its advertising in-house in January 2009.

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