Ford uses Mumsnet to promote new cars

Ford is to carry out a series of advertising campagns on parenting community Mumsnet through 2010 to promote new family cars.

Mumsnet logo
Mumsnet logo

The first campaign will be based around an event at which Ford will invite families to test the S-MAX and Galaxy cars, with unedited video clips shared across YouTube, Mumsnet and Ford.co.uk.

It follows a campaign carried out last year, developed by Wundeman, which asked mums to enter a competition to test one of the cars. The relationship has now expanded beyond Wundeman, to include other agencies in Ford’s roster including Mindshare and Ogilvy.

Richard Beard, communications manager for Ford, said, “Ford considered the Mumsnet community to be an audience we wanted to communicate directly with. The feedback we have received from the campaign has been very positive and we look forward to developing our partnership with Mumsnet throughout the year”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here