The campaign uses illustrations to educate consumers about how its Star Ratings scheme can help them to get the right product for their needs.
Defaqto’s Star Ratings scheme aims to promote the importance of reviewing product features so that consumers can make informed decisions about the level of cover they need based on their needs.
Consumers can visit a campaign website where they will be able to use a simple two-step tool to identify products, across the entire market, suitable for their needs.
Urvashi Roe, head of marketing for Defaqto, says: “Consumers spend a lot of time researching the features they need for products such as vacuum cleaners, fridges, TVs, phones, cookers etc. So why not financial products? Defaqto Star Ratings act as a visual guide to help people instantly see the level of features offered.
“Sometimes you just need the basic level of cover because that suits your current circumstances. There are times you need all the bells and whistles or something in between. That’s what this campaign is provoking”.
The campaign was created by integrated financial services agency Teamspirit.
The agency’s client services director, Montserrat Tojeiro, comments: “In our ever-changing marketplace – which is full of financial products and choices – Defaqto Star Ratings are invaluable for consumers to access the right information.”
The six week outdoor campaign will feature on posters, taxis and buses across a number of key regions including London and the South East, Bristol, Leeds and Edinburgh.