EasyJet confident no name change in sight

EasyJet says that from a marketing and brand point of view the dropping of the “easy” prefix is “not on the cards”.

The airline is currently rowing with founder Sir Stelios Haji-Ioannou. He has resigned from the board and has heavily criticised the commercial strategy pursued by the low cost carrier.

The row has been simmering for some time, with Haji-Ioannou accusing the company of expanding too quickly to the detriment of profits.

Separately, Haji-Ioannou has also accused the airline of diverting attention from its core activity in recent months and moving away from the terms of its brand licensing agreement. This dispute will reach a head in a court hearing set for 8 June.

But as one observer points out, as a major shareholder Haji-Ioannou would “shoot himself in the foot” by removing the name as the value of the company would drop if the airline changed its name. The Haji-Ioannu family has a 38% stake in easyJet.

When asked about preparations for a name change, a spokesman for easyJet says: “Of course, the company needs to be prepared for all eventualities.”

The eruption of the row between easyJet’s founder and its broad coincides with the arrival of new CEO Carolyn McCall, who is joining from Guardian Media Group.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here