Hotels.com unveils TV ad inviting consumers to “Wake Up Happy”

Hotels.com is unveiling a television advertising campaign inviting consumers to “Wake Up Happy” by staying in one of its 120,000 worldwide properties.

The ad breaks today (17 May), and is specifically designed to demonstrate the site’s ‘obsession’ with hotels. It has been created by Lambie Nairn, which recently retained the Hotels.com above-the-line account following a competitive pitch.  Media is planned and bought by Media Planning Group.

The spots will focus on the reasons why consumers should book their accommodation through Hotels.com. 

The brand strap line – that travellers “Wake Up Happy” with Hotels.com – will be retained, but the new campaign is being used to introduce a brand character. 

Martin Clunes voices the campaign, which features the hotel-obsessed brand character musing on the reasons why Hotels.com is the best site on which to book hotel accommodation.

Reasons highlighted in the campaign will include the breadth of hotel choice and the site’s Price Match Guarantee.

The first three week burst which will include 20 and 10 seconds long TV spots across ITV, C4, five and major digital channels, will focus on the number ofhotels available and the customer reviews of those properties. 

A follow-on campaign which will break after the World Cup in July will repeat these themes and will introduce Hotels.com’s Price Match Guarantee for its users.

Matthew Walls, marketing director EMEA at Hotels.com, says: “The Hotels.com brand is now well-established amongst our core consumer base, so this campaign is about reinforcing the reasons to book with us over our competitors.

“The range of hotels that we offer along with all the ways that we help our customers to find the best one for their needs – from reviews to advanced search tools – set us apart from the competition.  We also think the fact that our users can be certain they’ve got the best price available if they book with Hotels.com will act as a big draw.”

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here