Nestlé buckles under growing online dissent over palm oil supplies

Greenpeace UK is claiming social media has led to success in a campaign that linked global food giant Nestlé’s chocolate bar KitKat to deforestation in Indonesian rainforests and the destruction of orangutan habitats.

The green lobby group has been hitting Nestlé hard with allegations that it buys palm oil from companies destroying the Indonesian rain forests in order to plant oil palms.

It also launched a commercial on Facebook in March to raise the issue, featuring a bored office worker chomping on a KitKat bar only to find the bloodied finger of an orangutan.

At the time, Nestlé tried to shut down the campaign, citing a copyright claim on Kit Kat. Greenpeace re-posted the clip on another site and used Twitter and Facebook to highlight Nestle’s move, drawing in thousands of pledges to boycott the firm.

This morning the Swiss-based food company has announced that it will work with NGOs to probe its palm oil supplier for evidence of rainforest and wildlife destruction.

Kit Kat
Kit Kat

Nestlé has said in a statement today that The Forest Trust, a charity that looks to halt illegal logging by tracing consumer products to their source, has already helped the maker of KitKat bars formulate guidelines for palm oil purchases.

This story first appeared on pitch

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here