118 118 CEO quits

Gerry Murphy has left The Number 118 118 after two years in the role. The company says Murphy has “completed his contract”.

Murphy, formerly Superdrug’s top marketer, was appointed chief executive of the directory enquiries service in May 2008. At 118 118, he oversaw a repositioning of the brand, which included launching an SMS information service which claimed to answer any question. Sports scores and weather updates were later integrated into its SMS offerings.

Under Murphy, ad agency Brooklyn Brothers was appointed and the company ran tv ads featuring animated versions of the 118 118 runner brand characters, which were originally created by WCRS.

Murphy also appointed ZenithOptimedia to the brand’s £14m media account and Work club to its digital business.

This story first appeared on pitch

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here