Brand strategy must include links with live music events
Survey shows Glastonbury-style events help make connection with consumers.
Survey shows Glastonbury-style events help make connection with consumers.
Unilever is unveiling a new campaign today (17 May) for butter spread Flora, aimed at encouraging people to look after their hearts and the hearts of those they love.
Britvic has reported group revenues of £505.3m for the first half of the year, 4.6% up on last year.
Julie Ask and Thomas Husson, analysts at Forrester Research, discuss how marketers should think when calculating ROI on mobile marketing campaigns.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.