Brand strategy must include links with live music events
Survey shows Glastonbury-style events help make connection with consumers.
Survey shows Glastonbury-style events help make connection with consumers.
Unilever is unveiling a new campaign today (17 May) for butter spread Flora, aimed at encouraging people to look after their hearts and the hearts of those they love.
Britvic has reported group revenues of £505.3m for the first half of the year, 4.6% up on last year.
Julie Ask and Thomas Husson, analysts at Forrester Research, discuss how marketers should think when calculating ROI on mobile marketing campaigns.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?