National Rail hands outdoor contracts to JCDecaux and Primesite

JCDecaux and Primesight have won the £260m National Rail outdoor advertising contracts signalling a revival of innovation in digital advertising platforms.

JCDecaux outdoor advertising
JCDecaux outdoor advertising

JCDecaux will handle the £160m railside outdoor account which includes all rail-facing ad sites across Network Rail’s 18 managed stations which include London Waterloo and Liverpool Street.

The company says the contract offers the potential for the roll out of new outdoor advertising products and digital innovation.

Rival Primesite will handle the £100m roadside account, which includes more than 3,000 advertising sites at 2,000 UK locations and accounts for around 8% of the total large format advertising market.

Both contracts cover the next five years. The contracts were put up for tender following the collapse of Titan Outdoor last year.

Titan was bought out of administration by JCDecaux in January.

Last week JCDecaux reported a 14.7% increase in revenues for the first quarter of they year, boosted by a rebound in outdoor advertising across the UK and France.

David Biggs, property director for Network Rail, says all three organisations share a commitment to “innovating and investing” in outdoor advertising.

Jeremy Male, CEO UK and Northern Europe JCDecaux, says: “The main stations provide a unique environment to create new products, with the potential for a significant digital roll-out. With the planned transformation of stations such as Kings Cross and Birmingham New Street, there is a new vision for main station advertising that will provide a showcase for out of home advertising.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here