O2 unveils £5m ad push for home broadband and home phone

O2 is unveiling a £5m integrated ad campaign championing its high-speed broadband offering and promoting its new home phone services.

02 campaign
02 campaign

The campaign, which will include TV, outdoor, press and online elements, has been created by agency VCCP and aims to promote O2’s home broadband customer service credentials.

In its ads, O2 is using a series of characters to help spread the brand’s message, including “Mystery-Speed Mook” (pictured).

The move comes as rival BT unveiled a multi-million pound campaign introducing “Infinity”, its consumer broadband service that uses fibre optic technology, and offers faster download speeds of up to 40Mb. Virgin Media is also championing its high-speed broadband offering.

Last week, O2 launched its new “Home Phone” service for all new and existing O2 broadband customers across the UK.

Ads have already been running in national newspapers offering the home broadband and home phone bundles using a “No Support-a-Saurus” character. The TV ads will expand on these ads, promoting the benefits of a home broadband and home phone bundle with O2.

The campaign is set to break on Friday (21 May).

Sally Cowdry, O2 marketing director, says: “At O2, we’ve been listening to our customers and we’ve realised that many of them want great value, an end to hidden costs and the convenience of being able to pay their home phone and broadband bills together. That is exactly what they will get from us now. O2 is committed to providing the same quality of service with Home Phone that we have established with our broadband over the years.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here