Asda sparks petrol pump price war

Tesco and Asda are sparring over petrol prices as both supermarkets cut petrol prices.

Asda revealed earlier today that it would slash 2p a litre on fuel and 1p a litre on diesel.

Tesco followed suit revealing similar price cuts of up to 2p per litre, from this evening.

In a statement, Tesco says the cuts are in response to an “easing of the pressure on world oil prices” and is passing on the lower prices to customers.

It also highlighted an additional promotion on petrol prices offering Tesco customers further 5p off per litre. Customers can also earn Clubcard points on

Tesco says the cuts mean “motorists across the country will find our fuel prices hard to beat.”

Asda’s price cuts take effect from tomorrow (20 May) and make petrol 115.9p a litre, while diesel will be 118.9p a litre.

The cuts come as the Automotive Association warns that the average price of petrol in the UK has gone up to a record high of 121.61p a litre.

Both supermarkets say they wont launch ad campaigns to promote the price cuts.

Asda launched its Price Guarantee earlier this month, claiming that it would end the price wars between the supermarkets.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here