A wave of stability hits the nation

The health, wealth and happiness index has now been tracking the well-being of the nation for 25 weeks. During this time 2CV has asked a panel of consumers from a range of age groups about how they are feeling.

And this week’s index appears to show the formation of the new coalition government has made us all feel a bit more stable.

The longer evenings and promise of hotter weather is also making us feel a bit better. Although there are talks of tough times ahead with an emergency budget due next month, it seems that a stable government has led to the public feeling more at ease.

Research from TNS also suggests that things are on the up. Its second wave of research looking at how people are feeling about the economic climate, suggests that although people are still worried about the impact of the recession in the UK, they are starting to spend more money.

But, consumer attitudes towards spending have changed for the long-term, the survey suggests. Almost half believe the recession has taught them to be more careful. Guy Kemplay, brand strategy director at TNS, says that this means that brands need to be even more defined in what they offer to consumers. Not everyone is trading down. Some consumers have an escape and indulge attitude and are willing to spend cash on brands that make them feel good about themselves. While other consumers are still looking to brands that are seen to be helpful.

There is no one defining attitude from consumers, but even those who are still worried about the recession are starting to spend on non-essential items. And perhaps over the next 25 weeks we’ll see longer periods of stability reported from the health, wealth and happiness, which can only be good news for business.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here