Irish tourist body looks for new agency

Failté Ireland, the national tourist development authority for Ireland, is reviewing its advertising agency requirement.

Keem Bay, Ireland

The body was set up in 2003 “to guide and promote tourism as a significant driver of the Irish economy”.

Failté Ireland works with Tourism Ireland, an umbrella body that also co-ordinates with the Northern Ireland Tourist Board. Tourism Ireland launched a new marketing campaign in January under the strapline “Go where Ireland takes you” with a strong focus on price-led messages.

Visitor numbers to Ireland have fallen in recent years, particularly from the UK and US, due to the global economic recession and currency fluctuations. Tourism Ireland’s strategy will focus on the UK and Germany and aims for 3% growth in 2010.

Visit Wales has just launched an advertising campaign featuring a real family sampling the experiences on offer in the country.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here