Irish tourist body looks for new agency

Failté Ireland, the national tourist development authority for Ireland, is reviewing its advertising agency requirement.

Keem Bay, Ireland

The body was set up in 2003 “to guide and promote tourism as a significant driver of the Irish economy”.

Failté Ireland works with Tourism Ireland, an umbrella body that also co-ordinates with the Northern Ireland Tourist Board. Tourism Ireland launched a new marketing campaign in January under the strapline “Go where Ireland takes you” with a strong focus on price-led messages.

Visitor numbers to Ireland have fallen in recent years, particularly from the UK and US, due to the global economic recession and currency fluctuations. Tourism Ireland’s strategy will focus on the UK and Germany and aims for 3% growth in 2010.

Visit Wales has just launched an advertising campaign featuring a real family sampling the experiences on offer in the country.

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