P&G digital marketer to launch own company
Emma Jenkins, Procter & Gamble associate director of new marketing models and e-commerce, has left the FMCG giant to launch her own company.
Jenkins has spent over six years at P&G, starting as head of interactive marketing before being promoted to a associate director role last year.
While at P&G, Jenkins was responsible for pioneering the use of new online marketing channels such as red button advertising in March 2005.
P&G, the UK’s second largest advertiser, last month said it was to increase ad spend to develop new products and drive innovation in the way the company markets its brands.
This story first appeared on newmediaage.co.uk
