Ford uses dual screens to target dads and kids

Ford is launching a dual screen digital outdoor campaign for its new 7-seat Galaxy model targeting dads while entertaining their kids.

Ford's JCDecaux advertising
Ford’s JCDecaux advertising

JCDecaux has adapted its 6-sheet advertising sites to carry two interactive digital screens. One offers a video and menu of information about the new Ford Galaxy while the bottom screen provides interactive games for kids.

The campaign appears on JCDecaux’s dual screens located in Heathrow Terminal 5, Gatwick, Luton, Edinburgh and Glasgow airports and in shopping centres at Bluewater, Birmingham Bullring and the Trafford Centre.

Outdoor posters for the campaign also appear on billboards at airports, shopping centres and railway stations around the UK. There is also a press and online campaign.

Sam Bird, head of innovate at JCDecaux says: “The long-dwell times at shopping malls and airports make them ideal environments for interactive digital campaigns, catching audiences when they have time on their hands and are in the right mindset to engage with the advertising.”

The campaign for the 7-seat Ford Galaxy, launches today and runs until 7 June, including the half term holiday.

The campaign was booked with JCDecaux and JCDecaux Airport through Kinetic and Mindshare. It was created by Ogilvy.

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