The deal will see Universal Music exclusively release London 2012-branded music, including compilation albums. It also covers the composing, publishing and recording of London 2012-related music between now and the Games.
Universal Music will also act as consultants to advise LOCOG on all aspects of music at the Games.
This is the first time that an organising committee has signed such a wide-ranging deal with a music company. Whilst LOCOG will retain creative control over use of music at the Games, the diverse nature of Universal Music Group’s labels and artists will provide a rich talent pool for the Games in 2012.
Chris Townsend, commercial director, LOCOG says: “From playing music to build up the atmosphere before events, to soundtracks to film and of course music at ceremonies, there is a massive role for music at the Games. This innovative deal will ensure that we are able to utilise the huge expertise at Universal Music, as well as ensure we have experts working with us at every stage for the composition, recording and in some cases, sale of London 2012 music.”
The deal begins with immediate effect.
This story first appeared on pitch