The Fine Bedding Company plans integrated push

The Fine Bedding Company is planning a consumer marketing campaign for the late summer, including press advertising, point-of-sale promotion, new packaging and an in-store video.

The Fine Bedding Company
The Fine Bedding Company

The campaign is aimed at raising The Fine Bedding Company’s brand position in the market and updating it to appeal to today’s consumers.

The company, founded in Manchester, sells a range of duvets, pillows, mattress protectors and mattress toppers. It has concessions in more than 75 department stores in the UK as well as selling through independent retailers and online.

The new campaign marks The Fine Bedding Company’s tenth anniversary and has been created by Manchester-based agency Refinery.

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