Cricket bosses ready experiential drive to boost appeal

The England and Wales Cricket Board (ECB) is looking to build on the recent success of the England national team by preparing experiential activity aimed at broadening the appeal of the sport.

England's cricket team 2020
England’s cricket team 2020

The ECB has appointed RPM to develop a number of cricketing “events” across the different formats of the game.

According to a spokesman for the ECB, the agency will work on ways to increase “spectator involvement and exclusive content” for fans.

Events will be developed for the Clydesdale Bank 40, Friends Provident T20, NatWest International T20, NatWest One Day Internationals and all Npower test matches.

The appointment follows England’s victory in the World 20:20 tournament earlier this month and success over Australia in the Ashes series last summer.

The team plays Bangladesh and Pakistan this summer. England will also play Pakistan and Australia in a one-day series in September ahead of the Ashes in Australia in the winter.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here