A friend of mine who came over for dinner last weekend told me that he had just emailed a message of support to British Airways chief executive Willie Walsh. The email, which read “Keep on fighting and don’t give an inch”, will have landed in Walsh’s inbox the day before the first of these five-day cabin crew strikes started on Monday.
Using an iPhone app to raise public awareness of homelessness may be fun, but beware of appearing to just be playing the game.
They’ve done it again! Three years after the 2012 logo united the country in disappointment, Locog – the organisers of the London Olympics – delivered another body blow for British design last Wednesday.
It seems that online video is making something of a comeback with brands noting the renewed interest in video on demand (VOD) and wanting to be part of the mix.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.