Grazia, the women’s weekly fashion magazine has partnered with Debenhams, the official retail partner of the film, to create a pop-up style advice clinic.
Grazia style experts will be in store to advise Debenhams customers “how to get the Sex and the City look.”
The pop-up will open in Debenhams London Westfield store from today (27 May) and will run until 31 May.
A campaign including advertorials, sponsorships and trails promoting the upcoming release of Sex and the City 2 is running across Bauer Media’s radio, TV and print media including:
Heat and Grazia magazines, music TV channels 4Music, Kiss, Magic, Smash Hits and The Box and national radio brands Magic 105.4 and the TotalKiss Network. Regional radio stations in the Big City Network, such as Manchester’s Key 103, Newcastle’s Metro Radio, Edinburgh’s Forth One and Glasgow’s Clyde One, will also run the campaign.
The campaign will be supported on each brand’s online platform.
Sex and the City 2 starring Sarah Jessica Parker, Kim Cattrall, Kristin Davis, Cynthia Nixon opens in UK cinemas tomorrow (28 May).