Facebook simplifies privacy settings following international pressure

Facebook has reiterated its pledge to protect user information after simplifying its privacy settings.

Facebook

The social network, which has approximately 400m worldwide users, has stripped back its privacy controls to let members makes changes to their settings more easily and quickly.

All settings are now found on one page, with the steps to make all information private reduced from 50 to under 15.

It has also made it easier for users to opt of settings which would allow third-parties to use member information, while a member’s settings will be applied to any new application added to the site.

Amendments to Facebook’s privacy policy will also happen less regularly, the company also said.

It follows concerted international pressure from members and privacy groups saying that Facebook has an increasingly complicated privacy policy.

Earlier this week Facebook founder and CEO Mark Zuckerberg said the company had “missed the mark” with its privacy policy, but speaking at the company’s headquaters in Palo Alto last night he said the new changes would address concerns.

“We listened to the feedback that we got, and we agree with it. We’re really going to try to not have another backlash,” he said.

Zuckerberg said Facebook consulted with leading international privacy bodies, as well as US senators, ahead of the changes.

Facebook is by far the UK’s leading online display ad publishers, accounting for almost a third of the UK market, according to ComScore’s Ad Metrix. The research company’s latest data revealed the social network serves 30.4% of all display ads in the UK, up from 21.6% a year ago.

Brands including Betfair and Vodafone are significantly increasing marketing activity on the network, while Facebook pages are increasingly replacing campaign sites for online branding activity.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here