Warburtons appoints commercial development director

Warburtons has appointed a new commercial development director and appointed its marketing director to the management board.

Jason Uttley, formerly new business director, has been promoted to commercial development director, following the departure of Roz Cuschieri who has been with the company for 12 years.

Uttley will also take a seat on the management board.

Richard Hayes, Warburtons marketing director has also been promoted to the board.

In March, Warbutons launched a TV campaign to highlight the brand’s positioning as a “caring family bakers dedicated to baking the highest quality bread”.

The campaign stars real Warburtons employees as well as members of the Warburtons family and introduced the brand’s new strapline: “We care because our name’s on it.”

The bread maker has recently branched out and extended the Warbutons brand into the snacks category with the launch of ChippidyDooDaa pitta chips and SnackaDoodle wholegrain snacks. The launch of the products is being supported by a £1m marketing drive.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here