Sky quick on the draw with iPad app

BSkyB has developed a Sky Mobile TV app for the iPad, the latest Apple device that goes on sale in the UK today.

Sky Sports on the iPad
Sky Sports on the iPad

Sky Mobile bespoke app has been created to take advantage of the increased screen size offered by the iPad.

Sky Mobile TV gives sports fans access to the Barclays Premier League, Clydesdale Bank Scottish Premier League and Coca Cola Football League games as well as live coverage of international and domestic cricket, PGA golf from Europe and the US, Guinness Premiership Rugby, ATP tennis and a range of other sports. Sky News is also available through the package.

The subscription package for the iPad app will be £6 a month for existing Sky TV and Sky Player TV customers who take Sky Sports and £35 a month for all other customers.

Emma Lloyd, director of mobile, says: “With millions of iPhone and iPod touch users already enjoying rich video services from Sky, we’re delighted to once again set the pace by being one of the first UK broadcasters to embrace the iPad.

“Whether it’s a Sky+HD box, games console, internet connected TV or set-top box, iPhone or iPad, Sky believes in giving customers the ultimate flexibility over how they access the content they love.”

To celebrate the launch of Sky Mobile TV on iPad, existing Sky TV and Sky Player TV customers who subscribe to the Sky Sports Pack will get three month’s free access and then pay £6 a month. All other customers who do not take the Sky Sports Pack (both Sky TV and non Sky TV customers) will be able to sample the whole service completely free for one month.

Last November Sky launched an iPhone app to enable streaming of live TV from Sky Sports and in February it signed a deal with Nokia to offer Sky Sports on selected handsets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here