Walkers discontinues Builder’s Breakfast flavour
Joe FernandezWalkers Crisps have discontinued its Builder’s Breakfast flavour, one year after it emerged as the winner of its Do Us A Flavour competition.
Month: May 2010
M&B looks to marketing to drive growth plans
Russell ParsonsMitchells & Butlers (M&B) says increased marketing activity has helped drive sales up across its portfolio of pub and restaurant brands.
Spotify adds cut-price subscription option
Will CooperMusic streaming service Spotify has announced a cut-down price option to drive subscriptions in the UK.
93 companies signed up to UKOM common currency
Charlottle McElenyAlmost 100 companies are already accessing UKOM data to measure online audiences, with 31 UK agencies and 31 UK publishers signed up.
Lee Cooper appoints global marketing agency
Rosie BakerBritish denim brand, Lee Cooper, has appointed integrated agency 999 Design, to handle its global advertising account.
Premier Inn TV campaign targets leisure market
Branwell JohnsonPremier Inn is readying a television campaign to promote the low cost hotel chain as a weekend leisure break option as part of its £12m “Premier Weekends” strategy.
‘Radio scrappage scheme’ in time for the digital switchover
Pitch reporterA scrappage scheme to encourage listeners to trade in their old analog radios for discounted digital sets is to be launched by the radio industry. Supported by the BBC and commercial radio stations, the initiative will involve major electronic retailers, who will offer a 15-20% discount on a digital set to replace an analogue model.
M&S readies World Cup campaign starring 66 winners
Russell ParsonsMarks & Spencer has signed up members of England’s victorious 1966 World Cup winning side to push its menswear range.
Alliance Boots is alive and kicking
Rosie BakerAlliance Boots has joined the elite group of just three UK retailers to break the £1bn profit mark – but what is it that sets the companies apart?
McDonald’s farm tie-up should shift brand perception
Joe FernandezMcDonald’s plan to use its London 2012 Olympic Games sponsorship to raise awareness of British agriculture and its role in providing produce for the event could help shift negative perceptions of the fast-food brand, say experts.
Sponsors stand behind England 2018 bid despite scandal
Russell ParsonsSponsors of the team leading England’s 2018 FIFA World Cup bid have vowed to continue their support despite allegations that former chairman Lord Triesman accused rival nations of planning to bribe officials.
Global fund signs up Carla Bruni-Sarkozy as ambassador
Rosie BakerGlobal Fund, the international organisation that funds programmes to prevent and treat HIV, tuberculosis and malaria, has signed up Carla Bruni-Sarkozy to be its ambassador for a pan-European awareness campaign.
World Cup sponsor messages failing to cut through
Russell ParsonsMost sponsors are still failing to connect with football fans despite their huge investment and with the FIFA World Cup less than a month away, According to a new survey of over 1,000 UK football fans, unprompted awareness of Coca-Cola (32%), Adidas (19%) and McDonald’s (14%) is strong. However, the remaining official FIFA partners and sponsors have “failed to get onto people’s radar”.
Brits spend most time on social networks but email and portals survive
David BurrowsBrits spend more time on social networks and blogs than any other online activity, according to a new survey by the UK Online Measurement Company (UKOM).
Ad watchdog makes first ruling against VOD ad
Branwell JohnsonAdvertising watchdogs have upheld a complaint against a video on demand ad for the first time.