Snow Patrol partners with Guinness
Rosie BakerGuinness is teaming up with indie band Snow Patrol in a bid to further align itself with music.
Month: May 2010
Newspaper retail round up
Rosie BakerA round up of retail stories from past week… Boots, Peacocks, M&S, DSGi, VAT
2010 will see retailer investment in affiliate marketing reach record highs
Marketing WeekLiane Dietrich, MD of LinkShare UK, talks about the main drivers behind the growth of affiliate marketing and how performance marketing techniques are going to influence the industry in the coming year.
Just don’t call me Big Brother
Marketing WeekClive Humby, co-founder of dunnhumby talks about why data is more like personalisation than the Big Brother state.
FMCG brands lose out online
Marketing WeekFMCG brands that place all their eggs in one basket by only engaging consumers online through their own brand websites don’t understand how grocery shoppers behave and are missing a trick, says Jo Malvern, beforeIshop.co.uk product & marketing director at Couponstar.
Britvic sees 4.6% increase in revenues for first half of year
Joe FernandezBritvic has reported group revenues of £505.3m for the first half of the year, 4.6% up on last year.
OFT investigates outdoor advertising sector
Rosie BakerThe Office of Fair trading has launched a review of the outdoor advertising sector to scrutinise the concentration of buying and selling power.
Asda posts “disappointing” Q1 results
Rosie BakerAsda says sales during the first quarter have been disappointing as the supermarket struggles to keep up with rivals.
Molson Coors to launch draught beer in time for the World Cup
Pitch reporterMolson Coors is launching a new draught beer for the off-trade, Home Draught Kegs designed to fit into a home fridge.
Sainsbury’s launches first ever TV advert for Sainsburys.co.uk
Rosie BakerSainsbury’s is set to launch its first advertising campaign for its non-food website and free delivery offer.
McDonald’s to focus on farming in its Olympics advertising
Joe FernandezMcDonald’s is utilising its London 2012 Olympic Games sponsorship as an opportunity to boost British agriculture and raise awareness of the key role British farms will play in providing produce for the Olympic Games.
118 118 CEO quits
Pitch reporterGerry Murphy has left The Number 118 118 after two years in the role. The company says Murphy has “completed his contract”.
National Rail hands outdoor contracts to JCDecaux and Primesite
Rosie BakerJCDecaux and Primesight have won the £260m National Rail outdoor advertising contracts signalling a revival of innovation in digital advertising platforms.
Oil brands stay resilient as BP crisis continues
Joe FernandezBP’s brand reputation crisis following the oil spill in the Gulf of Mexico has left rival petroleum companies relatively unscathed, according to YouGov BrandIndex data.
City AM to sponsor World Polo Series
David BurrowsCity AM, the free daily business newspaper for London, has become an official sponsor of Mint Polo in the Park.