Simple uses teenage panel to prepare range launch
Marketing WeekSkincare brand Simple has collaborated with young female consumers on its Teen Advisory Board to launch a range and supporting marketing campaign aimed at 13- to 19-year-olds.
Month: May 2010
Real meaning of CSR
Marketing WeekMark Ritson is right when he says brand repositioning is almost always impossible (Rebranding cannot plug credibility gap, MW 13 May). But it can work – just take a look at M&S or Skoda. However, it will only work when the intentions and beliefs of what is created are a) authentic and b) delivered upon. Otherwise, yes, it is a sham of a marketing paint job – albeit a very expensive and neatly articulated one in BP’s case. In as much as this was “greenwash” it was also “brandwash”. And in both counts the brand and marketing industry are as culpable as the corporates who commission them.
Simply does it better for ads
Marketing WeekThe finding that elaborately animated and video-heavy ads make little impact on consumers (Subtle animated outdoor ads are most effective, MarketingWeek.co. uk 12 May) confirms the justifiably well-worn phrase “less is more”.
Beware the backfiring spoof
Marketing WeekThe type of mockery marketing that has been pinging between the political parties does seems to be winning favour in the commercial world (The super spoof weapon, MW 6 May).
Velvet to launch £10m green campaign
Rosie BakerVelvet toilet tissue is launching a £10m campaign to push its environmental message that it plants three trees for every one it uses.
Visit Wales puts real family at heart of campaign
Branwell JohnsonVisit Wales is launching a new campaign under the banner “Proper Holidays” featuring a real family.
Heinz appoints CMO from Unilever
Joe FernandezHeinz has appointed Unilever’s global vice president for brand development Matt Hill to the role of chief marketing officer for Heinz UK & Ireland.
EU watchdog presses for total junk food ad ban from new president
Joe FernandezThe European Consumers Association (BEUC) has renewed calls for a pledge to strengthen restrictions on advertising junk food to children throughout the EU, ahead of Belgian Prime Minister, Herman van Rompuy becoming the EU President on 1 July.
Kodak CMO departure leads to review of role
Joe FernandezKodak is to reposition its marketing operations following the departure of chief marketing officer, Jeffrey Hayzlett.
Nestlé buckles under growing online dissent over palm oil supplies
Pitch reporterGreenpeace UK is claiming social media has led to success in a campaign that linked global food giant Nestlé’s chocolate bar KitKat to deforestation in Indonesian rainforests and the destruction of orangutan habitats.
Channel 4 agency sales chief joins Active International
Branwell JohnsonChannel 4’s former head of agency sales, Matt Shreeve, is to join media corporate barter company Active International as its UK commercial director.
Alliance Boots plans expansion as profit tops £1bn
Russell ParsonsAlliance Boots has mapped out plans for further expansion after reporting profit topped £1bn last year.
EasyJet confident no name change in sight
Branwell JohnsonEasyJet says that from a marketing and brand point of view the dropping of the “easy” prefix is “not on the cards”.
Health experts call for total ban on junk food ads
Joe FernandezA group of over 100 diabetes experts have called on the Government to introduce a law banning all forms of “unhealthy food” adverts targeting children.
What might the “new politics” mean for direct marketers?
Russell ParsonsA new political dawn is upon us. An age of collaboration (unless you happen to be a Labour MP) for the good of the nation. But what might the “new politics” era mean for direct marketers?