Signals suggest online video advertising looks set to boom
Joe FernandezIt seems that online video is making something of a comeback with brands noting the renewed interest in video on demand (VOD) and wanting to be part of the mix.
Month: May 2010
Ocado renews Waitrose partnership ahead of floatation
Gina LovettA renewed deal with Waitrose has enhanced online supermarket Ocado’s preparation for a flotation expected next year.
Mail Online holds top spot in April ABCE results
Gina LovettMail Online retained top position as the most read newspaper online for the third month in a row, with a daily average of 2.37m unique users in April, according to ABCE figures released today.
British Gas redesigns vans
Rosie BakerBritish Gas has overhauled the design of its van fleet as part of a modernisation of the brand’s image.
Hachette and Bauer join Carat to launch magazine initiative
Rosie BakerMagazine publishers Hachette Filipacchi and Bauer Media have partnered with media agency Carat to develop an initiative to attract new advertisers to print.
Home Delivery Network rebrands as Yodel
Russell ParsonsHome Delivery Network has rebranded its entire business as Yodel as it looks to take on the Royal Mail in the parcel delivery sector.
Confused.com appoints Directgov’s Hoban as its first CMO
Russell ParsonsConfused.com has appointed Directgov marketer Mike Hoban as it looks to stand out in the fiercely competitive price comparison sector.
Week 26: Health, wealth and happiness
Marketing WeekAs the World Cup approaches the nation’s well-being index looks healthy says Doug Edmonds, managing director of 2CV.
Marketers want to go back to school
Jo RobertsMarketers are regularly criticised for not knowing enough about social media. New online marketing techniques are becoming de rigour before businesses have a chance to become experts. But more than half of marketers are keen to keep up-to-date and be specifically trained in the art of social media, according to our own Marketing Week attitudes research.
ITV commercial chief Rupert Howell to leave
Branwell JohnsonA shake up of ITV’s marketing and commercial department looms as the broadcaster parts company with managing director of brand and commercial Rupert Howell.
DMGT sees pre-tax profits bounce
Branwell JohnsonDaily Mail and General Trust (DMGT), owner of Associated Newspapers and Euromoney, says profit increased 42% in the first half of the year.
John Lewis restructures brand and strategy team
Rosie BakerJohn Lewis has promoted merchandise director Jill Little to strategy director and created a new buying and brand director role.
Royal Mail appoints Canada Post boss as chief executive
Russell ParsonsRoyal Mail has confirmed the appointment of Canada Post head Moya Greene as its new chief executive ahead of the imminent part-privatisation of the postal operator.
Facebook simplifies privacy settings following international pressure
Will CooperFacebook has reiterated its pledge to protect user information after simplifying its privacy settings.
Asda to buy Netto to expand smaller stores
Rosie BakerAsda has announced it is to buy the Netto discount supermarket chain to expand its network of smaller supermarkets.