Lucozade pledges £30m ad push for next six months
Joe FernandezLucozade is investing over £30m in marketing to cover the next 6 months across its extensive brand portfolio.
Month: May 2010
Charley Boorman to be face of Carole Nash insurance
Joe FernandezCarole Nash, the UK and Ireland’s biggest motorcycle insurance specialist has signed up actor and motorbiking adventurer Charley Boorman as its new brand ambassador.
Warner Brothers launches movies on demand with BT Vision
Jessica DaviesWarner Brothers has launched its UK subscription video-on-demand service, WarnerFilms, on BT Vision.
Virgin Media appoints DDB UK to handle advertising account
Joe FernandezVirgin Media has consolidated its marketing business into Omnicom Group agency DDB UK, which will handle its advertising account.
McDonald’s launches Taste of America campaign
Marketing WeekMcDonald’s is launching a new ad campaign to bring the taste of America to Britain. Created by Leo Burnett, the ’Great Tastes of America’ promotion will offer a new burger a week, each one featuring a new flavour from different American locations.
Sainsbury’s signs up as London 2012 sponsor following clash with Coke
Marketing WeekSainsbury’s has inked a deal with the London Organising Committee for the Olympic Games to sponsor the Paralympics in 2012. The move comes after a long battle with Coca-Cola over Olympic rights.
Continental and United to merge and dominate the skies
Branwell JohnsonContinental Airlines and United Airlines are to merge to create the world’s biggest carrier.
Newspapers weigh into election as poll nears
Russell ParsonsThe Financial Times has become the latest national newspaper to endorse the Conservatives as the three main parties ramp up their marketing efforts in a bid to secure votes ahead of the election on Thursday (4 May).
For political parties, direct mail has the ‘X’ Factor
Marketing WeekMike Welsh, chief executive of Publicis Dialog, argues that direct mail has been a winner in this election, whatever the outcome on Thursday.
DM and digital, a marriage made for marketers
Marketing WeekMark Thomson, media director at the Royal Mail, argues that although new media has changed direct marketing techniques, it presents opportunities for effective integration and is not a threat.
Charity DM campaigns need to show added value
Russell ParsonsDespite the benevolence shown by Britons in the wake of the Haiti earthquake and the goodwill shown by all men and women during big splash telethons such as Children in Need, evidence suggests we are becoming a less charitable nation.
TfL calls agency pitch ahead of 2012 Olympics
Branwell JohnsonTransport for London (TfL) is to review its marketing roster with the aim of appointing an agency capable of handling integrated services.
Commercial TV viewing rises with more ads being watched
Joe FernandezIncreases in commercial TV viewing are helping make the medium’s prospects more appetising to advertisers, according to the Broadcasters’ Audience Research Board (BARB) and marketing body Thinkbox.
Glade Shake n’ Vac revives classic ad with Jedward
Rosie BakerGlade Shake n’ Vac, is teaming up with The X-Factor stars Jedward to revive its 1980’s advert in celebration of its 30th birthday.
Apple sells 1 million iPads in first month
Joe FernandezApple has sold its one-millionth iPad in its first month, despite delays to its international launch.