Simple campaign kicks off search for teen ambassador and marketer
Rosie BakerSkincare brand Simple is launching “Search For A Simple Star”, an integrated reality campaign to recruit a “Simple Teen Ambassador” and fill a new online marketing role.
Month: May 2010
Wallpaper* invites readers to design cover
Rosie BakerWallpaper*, the design, fashion and lifestyle magazine owned by IPC Media, is inviting readers to design the cover for its August Handmade issue.
3 undergoes brand revamp to change consumer perceptions
Joe FernandezSmartphone network 3 has repositioned its brand and introduced the new strapline “Bringing you an even better network” as part of its bid to capture more market share in the mobile broadband marketplace.
The super spoof weapon
MaryLou CostaThe spoof ad is not a new concept but its use by the three main political parties has given it a high currency and pushed it up brands’ campaign agendas. Here, those that have mastered the technique advise on the process – and the pitfalls.
Data drives change in the media landscape
Ruth MortimerLeading executives explore five key themes that will shape the development of the marketing and media sectors over the next few years.
Digital adds a live element to poster power
MaryLou CostaAs outdoor uses the digital space to extend its reach, five heads of department answer questions posed by Marketing Week about the sector’s burning issues.
A challenge never knowingly underestimated
Mark ChouekeIt’s a big job Mr Bolland. You come with a big reputation. But there is a lot of hard work ahead if you’re going to restore the jewel of the British high street to its former glory.
The business case that was presented to secure approval contained some pretty flawed assumptions
Marketing WeekThe recent travel chaos has led to a corporate inquiry at our place. A special committee has been formed to ensure we are better placed to cope with such situations in the future. High on the list of their early recommendations is that we should make better use of the state-of-the-art video conferencing facility that was installed in our main boardroom last year.
Hoodwinked by the emperor’s new tweets
Marketing WeekLast week, I sat with the senior management team of a big client that I consult for to review the marketing plans of the company’s three major brands.
Direct a little attention towards behavioural economics policy
Richard MaddenDirect response testing should be enjoying a golden age, but marketers continue to give it the cold shoulder
Sainsbury’s signs deal to sponsor Paralympics
Rosie BakerThe London Organising Committee of the Olympic Games and Paralympic Games (Locog) is looking to sign more Paralympic Games-only sponsors after agreeing a deal with Sainsbury’s to sponsor the Paralympics in 2012.
2012 Sparks global-led strategy for VisitBritain
Marketing WeekVisitBritain is to pursue a globalised approach to marketing the country overseas in the run-up to the London 2012 Olympics and has appointed Albion to develop traditional and digital campaigns.
Barclays picks head of CRM for retail banking arm
Russell ParsonsBarclays has appointed Ellen Kinney to lead CRM strategy for its UK retail banking business
Leaders’ TV debates do little to alter outcome of election
Russell ParsonsTwo-thirds of poll respondents say TV battles did not influence their vote.
McVitie’s to take cakes ad campaign outdoors
Marketing WeekMcVitie’s Cake Company is backing the relaunch of its range of muffins, flapjacks and slices with an outdoor advertising push that it hopes will reinvigorate the on-the-go cake market.