Taco Bell comes to the UK
Rosie BakerTaco Bell, the world’s largest Mexican-inspired restaurant chain, is launching in the UK.
Month: May 2010
Warburtons appoints commercial development director
Rosie BakerWarburtons has appointed a new commercial development director and appointed its marketing director to the management board.
Bauer Media partners with Sex and the City 2
Rosie BakerBauer Media, which owns media brands including Grazia, Heat and Kiss, has signed an advertising deal with Warner brothers to promote Sex and the City 2.
Why does the London 2012 Olympic mascot look like a penis?
Mark RitsonThey’ve done it again! Three years after the 2012 logo united the country in disappointment, Locog – the organisers of the London Olympics – delivered another body blow for British design last Wednesday.
Relaxed purse strings herald a bounceback
MaryLou CostaThere are early signs that consumer confidence is on the rise, with people less inclined to slash their spending on non-essentials such as holidays, entertainment and eating out.
New name says it all
Marketing WeekWe could have chosen any of the conventional naming styles for our Orange and T-Mobile joint venture – a nonsense Latin-esque name, a nondescript legalistic name or even a stolid acronym. And just imagine the criticism if we had.
Bacardi appoints Unilever’s Lagnado as chief marketer
Russell ParsonsBacardi has appointed former Unilever marketer Silvia Lagnado as chief marketing officer.
Orange launches digital Glastonbury activity
Rosie BakerOrange has revealed its digital marketing activity surrounding its partnership with Glastonbury festival.
M&S launches lingerie campaign
Rosie BakerMarks & Spencer has launched a lingerie campaign, using the same format as its “we boobed” campaign.
Charities should rethink fundraising strategy, says research
Rosie BakerCharities should reconnect with donors straight after they have made a donation to encourage long term commitment, according to research.
Recruiter FiveTen appoints international marketing head
Rosie BakerRecruitment consultancy FiveTen Group has appointed an international marketing head to develop its marketing strategy.
FA launches campaign to encourage football participation
Rosie BakerThe Football Association is launching its biggest ever campaign to boost football participation.
Newspaper retail roundup
Rosie BakerA roundup of retail stories from the last week… Supermarkets, M&S, Topshop, American Apparel
Will luxury brands recapture cachet once more?
Ruth MortimerAnalysis: Ruth Mortimer, Marketing Week’s associate features editor, looks at luxury retailing and its return to glory in 2010.
M&S results are solid but Bolland has more to do
Rosie BakerMarks & Spencer is always under the spotlight. Seen as a bellwether of UK high street performance, all eyes are on M&S’s every move, and as its new CEO, that goes for Marc Bolland too.