Nationwide profits dip 46%
Rosie BakerNationwide Building Society has reported a 46% drop in annual profits for the year ending 4 April.
Month: May 2010
Big names reach out to grab iPad opportunities
Will CooperStephen Fry, BMW, The FT and Ministry of Sound are among the first major publishers and brands to roll out UK iPad apps ahead of the device’s much-anticipated European launch tomorrow.
ASA and CAP plan awareness campaign
Russell ParsonsThe Advertising Standards Authority and the Committee of Advertising Practice are to boost promotion of their services in an effort to improve awareness and reduce complaints.
Bold 2 in 1 range unveils co-created campaign
Rosie BakerProcter & Gamble is poised to launch a consumer co-created television campaign called the “Big Bold Hug” in support of its Bold 2in1 range.
Christian Party “most complained about” ad of 2009
Russell ParsonsThe Advertising Standards Authority unveils the most complained about advertisements of 2009. Number one, a campaign by the Christian Party that assured people that “There definitely is a God”.
Louis Vuitton ads slammed as misleading
Branwell JohnsonAdvertising watchdogs have rapped Louis Vuitton for misleading ads that suggest the luxury brand’s products are handmade.
Meet the teachers
Lucy HandleyThe mark of a great teacher is one who gets pupils to find physics fascinating, speak great German and fall in love with maths, without them even realising they are learning.
Charities must raise their game when it comes to social issues
Ruth MortimerUsing an iPhone app to raise public awareness of homelessness may be fun, but beware of appearing to just be playing the game.
On course to develop social media skills
Ruth MortimerMarketing Week research reveals both brands and agencies are failing to keep up with marketers’ desire to update their knowledge, especially in the digital sector.
Two tribes live together in perfect harmony
Morag Cuddeford-JonesMarketing Week’s roundtable in association with Sony Music asks if brands are making the most of their music marketing partnerships. By Morag Cuddeford-Jones
Tradition is alive in the digital age
Jo RobertsThe decision by pram manufacturer Silver Cross to embrace social media and diversify its product range shows that heritage brands do not have to abandon their traditional values to survive.
Sunny weather plays havoc with the best-laid marketing plans
Marketing WeekWhat a difference the sunshine makes. I guess that might depend on what you are selling, but in my experience the weather affects just about everything in some way.
Sponsorship is fast route to engagement
Marketing WeekAs sponsors at the FIFA World Cup will prove, the medium’s success is based on its ability to engage with consumers through their passions; in this case, football.
McDonald’s farm tie-up will improve brand perception
Marketing WeekProphet’s own annual study on corporate brand reputation, which surveyed 4,600 consumers in 2009, showed that in the fast food industry, being perceived as a company that actively contributes to its local communities, gives money to good causes, and is socially and environmentally responsible is a key driver to purchase and recommendation.
We must treat advertisers as the funders
Marketing WeekOnline journals will thrive if they take on board and embrace the inevitable surge of the advertiser being the funder.