Activeyou.co.uk data joins lead generation pool

Data from the lead generation website activeyou.co.uk is being merged with three others – holidayyou.co.uk, claimjunction.co.uk and mobilitycompare.co.uk – in a new leads database being created by Attinger Jack Interactive.

The data from these sources is being merged for the first time, with the data management and matching process being carried out by Database Group.

In a contract worth £200,000, DbG will collate and manage consumer records from the four sites, before combining it with data from other sources. The resulting 5 million records will be made available to marketers via LeadBooster, a new web interface. The data set will be available from September.

Alex Attinger, managing director of AJinteractive, says: “Not only will Database Group bring together all our data for the first time, creating a very large, ever-growing bank of high quality customer leads, they will make our records an even more powerful marketing tool by overlaying profiles. We expect to more than double our data sales revenue over the next year through this key initiative.”

Brett Isenberg, CEO for Database Group, adds: “Like many companies with multiple websites and digital data feeds, AJinteractive was unable to fully exploit its vast reservoir of data. We are delighted to be working with AJi to manage their customer leads and ongoing feeds. We will bring together the data collated from their impressive portfolio of websites and add attributes to allow AJi customers to pull extracts by lifestyle as well as location, interest and purchasing history.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here