The data from these sources is being merged for the first time, with the data management and matching process being carried out by Database Group.
In a contract worth £200,000, DbG will collate and manage consumer records from the four sites, before combining it with data from other sources. The resulting 5 million records will be made available to marketers via LeadBooster, a new web interface. The data set will be available from September.
Alex Attinger, managing director of AJinteractive, says: “Not only will Database Group bring together all our data for the first time, creating a very large, ever-growing bank of high quality customer leads, they will make our records an even more powerful marketing tool by overlaying profiles. We expect to more than double our data sales revenue over the next year through this key initiative.”
Brett Isenberg, CEO for Database Group, adds: “Like many companies with multiple websites and digital data feeds, AJinteractive was unable to fully exploit its vast reservoir of data. We are delighted to be working with AJi to manage their customer leads and ongoing feeds. We will bring together the data collated from their impressive portfolio of websites and add attributes to allow AJi customers to pull extracts by lifestyle as well as location, interest and purchasing history.”