Advertising bodies left confused by alcohol report

Proposals by the Government’s chief health policy advisers for a blanket ban on advertising alcohol have left industry bodies confused.

Alcohol

A report by the influential National Institute for Health and Clinical Excellence (Nice) published yesterday (2 June) suggest several policy interventions to curb alcohol-related health problems.

These include the introduction of a minimum price per unit, the strengthening of current advertising regulations to minimise the exposure of younger people to alcohol and, most controversially, a “complete alcohol advertising ban”.

“The Government needs to confront the culture of low prices, non-stop availability and saturation advertising in order to make a difference,” says Professor Ian Gilmore, president of the Royal College of Physicians.

The proposals follow an extensive review of international evidence that has left Nice in “no doubt” that such measures would “significantly decrease alcohol consumption”.

However, the Advertising Association has questioned what evidence Nice has reviewed. The AA’s Ian Barber says: “In its response to [a similar report by] the Health Select Committee a couple of months ago, the Government concluded there was no strong link between alcohol consumption and advertising. Nice seems to have concluded the opposite. What it has found doesn’t seem to tally with the evidence that’s out there.”

The report’s conclusions mirror those published by the cross-party Health Committee earlier this year. The Government then rejected calls for minimum price given the complexity of the issue. However, the report from Nice is likely to carry more weight. While it doesn’t have any direct remit on advertising, it does have status as Whitehall’s primary adviser on which policies are most likely to address health problems.

The Lib-Con coalition government has yet to show its hand on minimum pricing, but has identified alcohol problems as one of its priorities, with plans to stop alcohol being sold below cost price.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here