Kidscotv.tv has been designed to boost engagement with children, who can now play a range of games on the site, which features characters Sonic the Hedgehog, Dino Squad and Boo & Me.
They can also upload photos, drawings and jokes and share them with other KidsCo fans.
Paul Robinson, MD of KidsCo, said, “Today’s children are going digital earlier, with the majority already having access to the internet at home. As a channel, we set out to distinguish ourselves in the TV market and have redesigned the website to extend our family-friendly, educational entertainment online. We’ve created an interactive community which offers exciting and fun activities and programming for 6-10-year-olds that complements the channel and provides them with a fun and safe online community.”
KidsCo worked with TV and digital content provider Prism Entertainment to develop the site.
The company first revealed it would be relaunching its site earlier this year.
This story first appeared on newmediaage.co.uk