New Mazda ad is adrenalin-driven

Mazda UK is launching a multimillion pound campaign for the Mazda MX-5 focusing on the thrill of extreme experience.

Mazda campaign
Mazda campaign

The ads, which will be run in outdoor and digital channels, depict the “thrill” drivers experience when driving the car, featuring images of people embarking on extreme thrilling experiences such as Lilo rafting down a waterfall, tea-tray sledging off the top of a mountain, or skateboarding down the Hoover dam. The car is not featured in any of the creatives.

The accompanying strap line for the ads is: “Mazda MX-5. Once driven, thrills are harder to find.”

JWT London worked on the campaign, which will be shown exclusively in the UK, where the MX-5 has the largest market share. This year is the model’s 20th anniversary.

In addition to the outdoor ads, JWT London has developed digital films and a dedicated “Mazda Thrill seekers” micro site. The site features a product section, plus a link through to ’Thrill tasters’ events where consumers will have the chance to drive the Mazda MX-5 and sample other experiences.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here