Online video in vogue as viewer share index rises
Marketing Week’s roundtable in association with Google asks if brands are in a position to take advantage of the far-reaching potental of online video.
Marketing Week’s roundtable in association with Google asks if brands are in a position to take advantage of the far-reaching potental of online video.
Proposals by the Government’s chief health policy advisers for a blanket ban on advertising alcohol have left industry bodies confused.
Hearst Corporation, parent company of Nat Mags’ titles Esquire and Cosmopolitan, is to buy digital marketing agency iCrossing in a deal worth an estimated $325m (£221.4m).
Only 2% of respondents trust advertising the most as a source of information when choosing a product or service, according to a study by customer experience specialists Satmetrix.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.